Refund policy

At Alma, we want you to love what you wear - always. But if something isn’t quite right, we’re here to help. We offer returns for store credit or a refund, depending on the circumstances, and we’ve kept the process simple and stress-free.

This Returns & Refunds Policy is part of our Website Terms & Conditions and should be read alongside them.
Please note: This policy does not impact your statutory rights: you’re always entitled to a return if your item is incorrect, damaged, or faulty.

CHANGE OF MIND RETURNS
We accept returns for our bralette range within 14 days of delivery for change of mind, size, or style. Returns can be processed as:

  • Refund to your original payment method, OR
  • Store credit (if you'd prefer to exchange for a different size/style)

Please note:

  • Any original shipping fees are non-refundable.
  • We do not accept returns on pocket crystals.

Requirements:

  • Items must be unworn and in original condition
  • All tags must be intact
  • No marks, scents, or signs of wear
  • Original packaging

How it works:

  1. Email hello@thealmabrand.com within 14 days of delivery with subject line: RETURN - [Your Order Number].
  2. We'll send you return instructions within 48-72 hours.
  3. Post your return within 3 days of receiving instructions.
  4. Once we receive and inspect your return (3-5 business days), we'll process your refund or store credit.

REFUNDS
Returns for change of mind will be refunded to your original payment method.

Refund processing:

  • We'll inspect your return within 3-5 business days of receipt
  • Refunds are issued to your original payment method
  • Please allow 5-7 business days for funds to appear in your account

EXCHANGES & STORE CREDIT
We don't offer direct swaps (sizing/style) as stock availability can't be guaranteed.

Instead, we offer store credit

  • Request a return following the process above
  • Once approved, you'll receive a store credit code
  • Valid for 12 months across our entire range

FAULTY OR DAMAGED ITEMS
If your item arrives faulty, damaged, or not as described:

  1. Email hello@thealmabrand.com within 7 days of delivery
  2. Include photos of the fault/damage and packaging
  3. We'll arrange a free return and full refund (including original shipping)
  4. Or we'll send a replacement at no cost to you

SALE ITEMS AND PROMOTIONS
Items purchased during promotional periods can be returned for store credit only (not refund). Store credit will be issued reflecting the amount you paid at purchase.

DISCOUNT CODES & RETURNS
If you used our welcome discount (10% off first order) and return your item:

  • Your refund will reflect the discounted amount you paid for the item/s.
  • Your 10% welcome discount remains valid for a future purchase.
  • Once your return is processed, we'll email you a fresh single-use code.
  • For other promotional codes, the same principle applies - refunds reflect what you paid for the item/s.

QUESTIONS?

Email us at hello@thealmabrand.com - we typically respond within 2-3 business days.